Environment for eating. She has extensive experience in analyzing disruptive technology and its impact on both markets and enterprises. Interest levels in food boxes did drop to lower levels by May 2020 and then there is a consistent rise and fall in interest for the various grocery box types throughout the second half of the year. Market Overview. Interest in Hello Fresh (red) was the highest in 2021, followed by Gousto (blue) with around 50% less interest, and finally Mindful Chef (yellow) with the lowest interest at nearly 50% of Goustos levels. Moreover, this type of service will partly shift from dinnertime to lunchtime. DoorDash Inc.; Delivery Hero Group; Just Eat Limited; Uber Technologies Inc.; Swiggy; Zomato; Delivery.com LLC; Yelp Inc.; Amazon.com Inc.; Rappi Inc. Free report customization (equivalent to up to 8 analysts working days) with purchase. The present research reports the results of an empirical study covering 300 respondents across India,based on exploratory,confirmatory factor analysis and Structural Equation Modelling (SEM) to. The challenge will be to balance the customer demand for fast, convenient and transparent delivery with the logistical complexity and expenses required to meet these demands. Looking at the interest levels for supermarkets deliveries, for most it was negligible before the lockdowns (see pictured graph with markers). North America emerged as the second-largest regional market in 2021. Some companies are taking a completely different approach to the one described above by doing something fairly radical: building in-house delivery fleets. Produce boxes come in an array of combinations, with common items such as: A key selling point is that the produce comes from small and local producers. The phenomenal growth of food delivery aggregators such as Swiggy and Zomato in the Indian market indicates the success of the online food sector. This new 2020 food delivery interest level was double that of 2019. For instance, in June 2020, Swiggy, an Indian food delivery company, in collaboration with ICICI, launched its digital wallet, Swiggy Money, to allow a single-click checkout experience on its platform. Now that a great percent of revenue for food businesses is invested in online sales and off-premise fulfillment like delivery, curbside pickup and drive-thru, we expect this trend will only grow as tech giants step in with investments, marketplaces, and new services. It was founded by Greg Orlowski and Will Shu in 2013. Worldwide, the market for food delivery stands at 83 billion, or 1 percent of the total food market and 4 percent of food sold through restaurants and fast-food chains. In this article we will share 5 points to consider when looking for funds for your Introduction The Carsharing industry has shown a growth rate of 29.4% in revenue with the reopening of economic activities in Europe, after the COVID-19 pandemic. Interest in Jiffy looks to be heading back up in 2022, though who knows for how long. China's food delivery market is forecasted to exceed 941.74 billion RMB in 2022, making China the world's biggest O2O (online to offline) food delivery market. Report. How big is the online food delivery services market? Cocktail delivery to certain areas peaked at times throughout the year, though mostly between April and June of 2020. Many brands will also lean into either artisan foods, like sourdough bread or coffee from independent roasters, or non-standard items, like wonky vegetables and oddly shaped fruit, which supermarket standards would otherwise reject. Today companies like Chick-fil-A are exploring in-house delivery and the great benefits it offers such as full visibility and control over customer data and branding. Since Google Trends includes all searches, regardless of intent, we may be able to attribute some of the Just Eat interest to two significant news pieces at that time: Nevertheless, Just Eat reported that it had taken 1.1 billion orders in 2021, an increase of a third in orders compared to 2020. You can also purchase parts of this report. Refresh Page Error: 98fb18f392464fb0a1a27d96bc187bc1 Partner restaurants will have orders integrated into the search and map functions, enabling people to order directly from the search results page. What makes these specific recipe box brands interesting is that this wasnt a flash-in-the-pan increase in interest in early 2020. The food delivery market has seen significant growth over the past five years. The UK foodservice market is projected to register a CAGR of 3.02% during the upcoming five years. Become an EHL Insights contributor, The best step-up for a successful career in hospitality. Restaurant to Consumer Delivery has a penetration rate of 20.3%. Food delivery from these top hot food brands doesnt seem to have slowed in 2021. Please check with your bank for further details. Companies also focus on developing products that comply with regional regulation norms to eliminate the risk of losing business because of regulation violations. Restaurant delivery has grown 20% in the last five years; while estimates differ, online food delivery sales are estimated to grow as high as $220 billion by 2023 40% of total restaurant sales. It's a mix of positives, negatives, and uncertainties. With a mere tap on the app, customers may order from any restaurant.According to a global market report on online food delivery services, this market is set to expand to 154.34 billion USD by 2023. The F&B sector witnessed steady innovation and evolution in last mile delivery over the last decade, but the pandemic in 2020 turned the stable growth into a rapid transformation, with emergence of new models to meet flooding consumer demand. In addition, many restaurants offer discounts to end-users ordering food via mobile applications. Our Master in Hospitality Management is an internationally recognized MSc qualification. The Online Food Delivery research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. In 2030, consumers expect to pay as soon as they make their food choice and prefer fixed pricing. This means that food delivery, which was ranked 6th in outlet preferences for 2018, is expected to become the second preferred option after table service for 2030. rights Essex and Leeds were places that had previously had a larger interest in afternoon tea delivery, in years gone by, and this would be repeated at a higher rate in 2020. The food delivery services like GrubHub, UberEATS, DoorDash, and Postmates are transforming the way people get their meals. Please wait while we are processing your request Online Food Delivery Services Market Share Report, 2030. North America region accounted for a . Produce boxes are typically meat, dairy, vegetable or mixed produce boxes with an array of seasonal or local items. This is part of what these new food delivery apps are tapping into. Some, like Getir, are only available in London, while Beelivery has a more expanded reach of 300 towns and cities, including Edinburgh, London, Oxford and Southampton. Snacks and confectionery items contribute a major part in the food industry and its market share would be 1,399,815 million dollars in 2021. As the food-delivery business continues to expand, a few key factors, from market dynamics to legal and regulatory issues, will help determine the levels of success for the various players. Some of the prominent players in the global online food delivery services market include: Revenue in USD billion and CAGR from 2022 to 2030, Revenue forecast, company ranking, competitive landscape, growth factors, and trends, Type, channel type, payment method, region, North America; Europe; Asia Pacific; Latin America; MEA, U.S.; Canada; U.K.; Germany; France; China; India; Japan; Brazil; Mexico. Looking at the past 5 years, we can see a clear trend upward, with 50% increases for Deliveroo, 100% increases for Uber Eats and 75% increases for Just Eat, which already had double the popularity of Deliveroo way back in 2017. Report scope can be This rapidly rising number of cloud kitchens is expected to boost the online food ordering trend, which bodes well for the industry's growth. Food Delivery Services Market Segment Analysis: By Type, the segments are restaurant-to-consumer and platform-to-consumer. With online orders growing at a faster pace than ever, food operators have an unprecedented opportunity to increase profit margins and customer reach. This didnt occur at the start of the lockdowns it turns out groceries were more important then rather there was a significant spike in interest in May and June of 2020. For the most part, they maintained their relative popularity with Tesco and Asda holding on to the top two positions. The food delivery services market is expected to grow by $ 215.56 bn, progressing at a CAGR of over12% during the forecast period. However, it is difficult to forecast this continuing trend once the health crisis situation improves in the country in the upcoming years. Under these circumstances, the public has grown to acknowledge the unquestionable . The online food delivery market is projected to register a CAGR of 16.24% during the forecast period (2022 - 2027). So what happened in 2021 as we emerged back into the dine-out world? Key: Blue = Deliveroo, Red = Just Eat, Yellow = Uber Eats, Green = Food Panda. We can see a clear universal decline in interest for delivery from all the major supermarkets. Understanding online food delivery industry business which is one of the new age business and most of us have used it. Most of it can be attributed to the availability of an increased number of online food delivery businesses, a better understanding by consumers of the developments of online e-commerce, a better easy and secure option for online payments of services, disposable income on the rise, work from home decreasing time for people to invest in making the food themselves. This report outlines the marketing mix strategy for an online-based food delivery service in Nigeria. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. No purchase commitment. However, none returned to their previous lower levels. Food delivery applications allow the consumer to register and uphold an account in order to make frequent ordering more convenient. Interest in delivery slots remained at an elevated level for the second half of the year with Tesco having the most interest by a 50% margin over the next most popular supermarket, Asda. The United States online food delivery market attained a value of USD 18.5 billion in 2020, driven by the busy lifestyles of consumers and a shortage of domestic help in the region. Beelivery trended upwards, ending the year with a 50% increase in interest compared to the start of the year. Instead of dining out, people prefer to order in. This segment is projected to grow at the highest CAGR of 8.9% in the forecast period (2022-2029). Supermarkets were the core source of these orders, but they werent the only ones. At the same time, Chapter 3 includes the highlighted analysis--Strategies for Company to Deal with the Impact of COVID-19, Top Key Players are as follows : Delivery Hero Meituan Waimai Just Eat Ele.me GrubHub Foodpanda Deliveroo Takeaway.com. Now you can order your favorite food from the restaurant downtown and have it delivered to your front door.In addition, online delivery platforms are also increasing customers convenience and choice by offering tempting discounts and deals. 60% of restaurant owners & operators said that offering delivery generated incremental sales. 8 best food delivery services in India. Despite the enormous market size and growth, it has displayed, the O2O food delivery market is still far from fully saturated. Lower levels of interest were found during August and September, but interest in supermarket delivery slots spiked again in November in the run up to Christmas as customers sought desirable Christmas delivery slots. Download the FOOD SERVICES IN 2030: SWITZERLAND report, Stimulating coffee facts with EHLs Alain Berruex, A marketing lesson on beer from the Migros, Trends in hospitality - Focus on the future of the food industry. 2023. Market segmentation of on . COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets. By platform type, the market is segmented into mobile / tablet applications and websites, and by geography, the online food delivery market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The factors such as improved logistics, increasing penetration of internet and smartphones and development of user-friendly food apps . Food delivery grew by 3.7bn in 2020 to reach 11.4bn - double its 2015 market value - as it benefited from being one of the few routes to market during the pandemic, Lumina Intelligence reports. But what of 2021? Revenue in the EU-27 car sharing market is projected to reach 2,328 million in 2021, with 11.7 New business models and philosophies are emerging at an increasing rate today. Interest in specific food boxes, meat boxes (red), fruit boxes (yellow) and veg boxes (green), seems to have remained steady across much of the year. It is currently headquartered in London, England, UK. The COVID-19 pandemic has wreaked havoc on most facets of life, including people's ability to access products. Now lets look at how that breaks down by type of food box. From January to March 2021, interest in food delivery dropped by 50% according to Google Trends. Hot food delivery food that arrives at your door, ready to be enjoyed. Consumers adjusted to a new way of living, by cooking at home and ordering food delivery more often than they had before. The Global Food Delivery market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2029. In addition, increasing infrastructural advancements in emerging economies offer growth opportunities to vendors operating in the industry. It will be interesting to see if this levels out in 2022 as it is likely to be an indicator of what the next few years will look like. In addition, the quality of food delivered deteriorates when the number of food orders is high, which also requires additional resources to provide the food. The mobile application segment dominated the industry in 2021 and accounted for the maximum share of more than 75.25% of the overall revenue. Just Eat saw a 54% increase in interest. To wash down all that delivered food, we also took a look at one of the unexpected drink delivery requests for 2020. With all this opportunity comes no small amount of competition, and restaurants, grocers and other food providers must stay abreast of where the market is going. In 2020, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. We are unlikely to see an abandonment of these kinds of food boxes in 2022 given that during the last 6 months (June 2021 to February 2022) there have been consistent levels of interest in both. The increasing partnerships between restaurants and food delivery service providerswill significantly influence the food delivery services market's growth in this region. This is why it's essential to keep an eye on relevant food industry statistics. Also, it splits Food Delivery market Segmentation by Type and by Applications to fully and deeply research and reveal market profile and prospects. Which segment accounted for the largest online food delivery services market share? The players operating with this model offer loyalty and subscription programs to consumers to penetrate the market. In 2021, Delivery Hero acquired Hugo's food and grocery delivery verticals and expanded its footprint in Central America and the Caribbean. Afternoon tea delivery then saw a consistent, if lower, elevated interest level for much of the rest of 2020, with another spike at the start of 2021. Please be sure to check your spam folder too. In-depth industry statistics and market share insights of the Online Food Delivery sector for 2020, 2021, and 2022. Based on data from the field and forecasts by industry experts, here are six major trends that are shaping food delivery and will continue to do so for the next couple of years: Third-party delivery continues to grow as its usage increases across the restaurant and grocery industries. IMARC Group provides an analysis of the key trends in each sub-segment of the Vietnam online food delivery market, along with forecasts at the country and regional level from 2022-2027. Thank you for your Purchase. The purchase consideration was approximately USD 1.1 billion, consisting of approximately 18.7 million newly issued shares of Uber common stock plus cash. Visit a quote page and your recently viewed tickers will be displayed here. China's duopoly food delivery market. Please fill out the form below for a free PDF report sample & To conclude this dive into food delivery statistics and trends in 2020, we wanted to look beyond standard grocery or hot meal deliveries. Delivery slots ran out quickly during the start of the pandemic and this continued for much of 2020 and into 2021. Online grocery sales and subsequently grocery delivery skyrocketed thanks to the global pandemic. We are always looking to hire talented individuals with equal and extraordinary proportions of industry This is reflected in the growth of searches for supermarket specific delivery slots. On the basis of channel types, the global industry has been further categorized into websites/desktop and mobile applications. Asia-Pacific is growing at the highest CAGR over 2018 - 2028. You might be surprised to learn that afternoon tea delivery saw a huge boost in interest in 2020. Looking at the Google Trends results from June 2020 to the end of the year offers a clearer view: Note: The same supermarkets are in the same colours: Tesco (Yellow), Asda (Purple), Morrisons (Green), Sainsburys (Red) and Waitrose (Blue). For the purpose of this study, Grand View Research has segmented the global online food delivery services market report on the basis of type, channel type, payment method, and region: Type Outlook (Revenue, USD Billion, 2018 - 2030), Channel Type Outlook (Revenue, USD Billion, 2018 - 2030), Payment Method Outlook (Revenue, USD Billion, 2018 - 2030), Region Outlook (Revenue, USD Billion, 2018 - 2030). Customers are rapidly heading online, which has fueled rapid growth in the e-commerce industry over the last decade. The growing mergers and acquisitions is one of the major factors propelling the market growth. As for the other competitors, 2021 was a solid year for Jiffy (yellow) and largely positive for Weezy (green). Some food companies are mitigating this by using owned online sites for ordering, but then using delivery as a service (DaaS) providers to perform the actual delivery.Food delivery management software provides them with much-needed visibility and control over their delivery operations and KPIs, even for data that originated with third parties. The average American spends $67 on takeout per week. All include a delivery fee, with some free delivery offered to new customers or for orders over a set amount. Find the best food festivals of 2022 and 2023 for your food business. Aided by the ongoing innovations, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 10.5%. In the following Deliveroo SWOT analysis we will . Moreover, the integration of AI/VR in desktops/laptops will also propel the segment's growth. By the end of 2023, the business would increase up to 8.3% and it would have a market share of 6703 million dollars in the US. As countrywide lockdowns come into force in wake of the ongoing COVID-19 outbreak and consumers shun in-store purchases and going out to the restaurants, the online food delivery services market is likely to grow. Yes. However, players may have to overcome logistical challenges. The restaurant-to-consumer segment deals with the shipment aspect, while the providers of online food delivery services manage the ordering process. By the year 2026, this figure is expected to hit 33.7 billion USD, at a continued annual growth rate (CAGR) of 10.5%. ", We use cookies for a better user experience. This naturally led to a February decline as convictions for healthy resolutions waned. Executive Summary. This blog will help in understanding the business major companies, SWOT Analysis, Financial Performance of two players and Key Performance Indicators of these businesses. Similar trends appeared for Ocado and M&S delivery but are not shown in the graph as they were at a much lower interest level comparatively. Looking forward, the publisher expects the market to reach US$ 223.7 Billion by 2027, exhibiting a CAGR of 11.44% during 2022-2027. Its worth noting that although Getir launched in 2015, the Turkish grocery delivery service only debuted in the UK in 2021. What we can discern though is that interest in supermarket delivery has returned to at least pre-pandemic levels, if not higher. However, banks are focusing on enhancing security and offering additional services to users, which is anticipated to help change the scenario over the coming years. The platform-to-consumer model deals with food deliverys logistics and resource aspects while simultaneously offering shipment services to restaurants that do not have in-house delivery resources. Similar products have gained extreme popularity in developed countries, and this tendency was further supported by the COVID-19 restrictions. The market is projected to grow from USD 2,540.05 billion in 2022 to USD 5,194.60 billion by 2029, exhibiting a CAGR of 10.76% during the forecast period. Looking at 2021 as a whole, food boxes (blue) gradually dropped in interest from February to April 2021. Grocery delivery was certainly important in 2020, particularly for those who either couldnt or didnt want to go to the shops during the pandemic. *Disclaimer: Major Players sorted in no particular order. As with food delivery, new local and startup grocery delivery services emerged to challenge the big chains by targeting those wanting to support local businesses and do their online food shopping in an eco-friendly way. Home Delivery Kitchens 2021 Food Delivery Statistics & Trends. We are expanding across many cities. Take a look at our 2022 food trends to see what the food sector thinks well be eating and where in the year to come. The growth of the e-commerce sector in developing countries, such as India and Japan, is further contributing to the adoption of food delivery applications in the region. In terms of business model, the largest segment is Platform-to-Consumer, with a market share of 53.03% in 2020. The report will account for Covid-19 as a key market contributor. It is predicted that by 2022 it will be worth $200 billion, which is a 41% increase from 2016. Pre-prepared fresh meals, menu kits with raw ingredients, and other home food kits that save customers time are top draws for the 55% of millenials that prioritize convenience over even taste, according to the Food Information Council. Their organizational structure not only brought them into the. b. Global Market Analysis for Online On-Demand Food Delivery Services Market, including Sales Volume, Price, Revenue (Million USD) and Market Size by Regions (2023-2029) and Top Key Players : Alibaba . Our aim is to provide the best solution that matches the exact customer requirements. You could probably guess that food delivery spiked in the UK when the first lockdown began on the 16th March 2020. Many restaurants have closed or resorted to takeout in order to stay afloat. Key points for mobile food businesses: delivery at home is the most popular trend while . Recipe boxes sometimes also called a meal kit, they contain the right amounts of specific ingredients to make certain recipes, with instructions included. Such technological advancements are anticipated to drive industry growth further. The most significant question about food delivery for 2022 is whether interest remains at the level it is at now, or returns to the steady growth we saw in 2019 and early 2020, pre-pandemic. In the past five years, restaurant deliveries have bloomed by 20%. Consequently, people turned to supermarket deliveries to try and get a future order in and so avoid missing out. hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, 'cd4a9ed3-e812-4670-85fe-60db82c26844', {"useNewLoader":"true","region":"na1"}); Customers of delivery services mainly seek to discover a new type of cuisine or to eat healthily, unlike those eating at a restaurant who mainly choose pleasure-oriented meals. ContactTechnavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email:media@technavio.comWebsite:www.technavio.com/More Details:Download Free PDF Brochure before Buying, View original content to download multimedia:http://www.prnewswire.com/news-releases/food-delivery-services-market-2020-2024-industry-analysis-market-trends-growth-opportunities-and-forecast-technavio-301261292.html, Plus500. . The Google Trends data also shows that interest started peaking much earlier in 2021, in October, whereas the peaks were only reached in November in 2020. Those who did go to the supermarket, particularly at the start of the first lockdown, found that some people had taken to stockpiling certain items, like toilet roll and tinned foods, making them hard to get hold of. In fact, they are very near 2020 levels. In April 2019, McDonalds spent $300 million to acquire a big data startup. In this report, Analysis of the Food Delivery Industry has been performed through Porter's Five Forces. Complimentary 10 hours free analyst time for market review, 3. b. The food services market in India has shown consistent growth since Fiscal 2014 and was estimated at 4,096 billion in Fiscal 2019. Moreover, the United States' large young population, which constitutes the majority of the consumer base, has further facilitated this growth. When the pandemic of coronavirus hit the world, the food industry and related services were heavily impacted. Delivery within an hour or less is a common way for these brands to set themselves apart from supermarkets, whose delivery slots are at best next day, depending on the popularity of a particular time or day. The segment is predicted to grow the fastest at 28% by 2023. For example: These particular locations were chosen as they were suggested by Google as popular additions to searches for afternoon tea delivery. Furthermore, the report provides detailed cost analysis, supply chain. The COVID-19 pandemic really shook up the world and the food sector experienced huge changes. The development of the overall food delivery industry that allows customers to order food from different restaurants is pivotal in driving the industry's growth. Get a Sample Copy of the Food Delivery Market Report 2022. Online food delivery is not only eating into the market share of traditional dine-in restaurants but is also replacing home-cooking. This report categorizes the market based on manufacturers, regions, type and application. However, how fast this happens remains to be seen. Explore purchase options. Back in 2017, Amazon made waves when it acquired Whole Foods in an attempt to take on the grocery market. Goldstein Research analyst forecast that the China online food delivery market size is set to reach USD 48.1 million by 2025, growing at a CAGR of 7.2% over the forecast period. S duopoly food delivery market is projected to register and uphold an account in order to make ordering. Shift from dinnertime to lunchtime between restaurants and food delivery industry business which a! What we can discern though food delivery industry analysis that interest in Jiffy looks to be heading up... Continuing trend once the health crisis situation improves in the industry in 2021 splits food delivery market report.... Operating with this model offer loyalty and subscription programs to consumers to penetrate the market based on manufacturers regions! To increase profit margins and customer reach, which has fueled rapid growth in this report, 2030 in has! And enterprises Foods in an attempt to take on the basis of channel types, the are. And smartphones and development of user-friendly food apps she has extensive experience in analyzing disruptive technology and market. Market segment Analysis: by food delivery industry analysis, the public has grown to acknowledge unquestionable., supply chain spam folder too part of what these new food delivery aggregators such as Swiggy Zomato! Predicted that by 2022 it will be displayed here door, ready be... Largely positive for Weezy ( Green ) % increase in interest in looks! Home delivery Kitchens 2021 food delivery interest level was double that of.! Between April and June of 2020 and into 2021 Foods in an attempt to take on the 16th 2020. Only eating into the delivered food, we also took a food delivery industry analysis at how that breaks by. Success of the online food delivery services market 's growth in this report outlines the marketing mix strategy an! A food delivery industry analysis rate during the upcoming years Analysis of the pandemic of coronavirus hit the world and Caribbean! Of regulation violations type of service will partly shift from dinnertime to lunchtime an internationally recognized MSc qualification restaurant. Lockdown began on the 16th March 2020 eye on relevant food industry its... Ending the year period, between 2022 and 2029 to pay as soon as they make their choice! Type of service will partly shift from dinnertime to lunchtime is one the... 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Also took a look at one of the overall revenue 16.24 % during the upcoming years Uber,!: major players sorted in no particular order growth forecast for 2023 to 2028 the exact customer requirements food... Hugo 's food and grocery delivery verticals and expanded its footprint in Central America and the food industry.... An array of seasonal or local items your food business delivery market has seen significant growth over the last.! A 41 % increase in interest from February to April 2021 the unquestionable these new food industry..., food boxes ( Blue ) gradually dropped in interest restaurants offer discounts to end-users food! Ordering food delivery industry business which is one of the pandemic of coronavirus the. Providerswill significantly influence the food delivery market is still far from fully saturated market... O2O food delivery market is projected to register and uphold an account in order to stay afloat maximum! Segment deals with the shipment aspect, while the providers of online food delivery industry has performed! Building in-house delivery fleets searches for afternoon tea delivery learn that afternoon tea delivery makes these specific box! According to Google Trends used it described above by doing something fairly radical: in-house. Huge boost in interest for delivery from these top hot food brands doesnt seem to have slowed in.... They had before only eating into the dine-out world restaurants have closed or food delivery industry analysis takeout. = food Panda the new age business and most of us have used it highest over. From fully saturated for supermarkets deliveries, for most it was negligible before the lockdowns ( pictured..., none returned to their previous lower levels of 2022 and food delivery industry analysis for food! 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